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Monday, January 24, 2011

Ubisoft: Assassin's Creed Series Will Have "Continued Quality"

With regards to franchises getting milked, Ubisoft UK marketing boss, Murray Pannell said, "This is something any publisher needs to consider and any decisions about how Ubisoft will develop the franchise going forward will take this into account."

With Ubisoft saying they want to make the series into a yearly occurrence, Pannel clarifies that they want the franchise to grow, "The unequivocal goal is to ensure that the brand continues to grow in quality and innovation and we are putting the creativity and expertise of several of our worldwide studios behind it in order to guarantee that continued quality."

Maintaining this level of quality according to Pannel is "directly due to the collaboration between [Ubisoft] studios." He continues on to say, "We have a strong and deeply talented developer base from which to draw within Ubisoft. The ability for worldwide studios to collaborate, share technology and exchange resources is a massive competitive advantage, so there's little doubt this strategy does help to create top quality product." Let's hope you're right.

Ubisoft: Assassin's Creed series won't get stale Via CVG

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